Replacing Panic With Perspective
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Communicating to Investors During COVID-19
The unfolding global crisis related to the spread of COVID-19 has weighed heavily on all of us. As we watch the world—and the markets—respond in unprecedented ways, advisors play a critical role in providing the support and guidance investors need to maintain peace of mind and keep their long-term financial goals within view.
To ensure that you’re equipped with the tools you need to effectively communicate with your clients during these times, we’re offering a host of free marketing assets to advisors.
Check Out Our Best Practices
Checklist: Do’s and Don’ts of Communicating During COVID-19
Keep these tips in mind as you connect with clients so that they know that you are weathering the storm with them and working hard to maintain their best chance for investment success.
In times like these, when there’s just as much misinformation as real news being pandered on social platforms and in the media, it’s critical for advisors to have access to a solid platform of materials they trust.
Our Market Volatility Command Center, built in response to the COVID-19 pandemic and continuously updated with insights from both our Investment Team and strategist partners, helps to facilitate a sense of confidence and empowerment for advisors with educational information, timely market updates, and additional resources.
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Our Pre-Built Templates
Use the resources below to help your investors better navigate our current market and mitigate the upheaval caused by COVID-19.
Check out this video and get answers to the frequently asked questions your clients may send your way.
Wondering what to communicate to clients? Check out these templated emails to help get you started.
Share your insights—and give your clients the peace-of-mind they’re looking for—with our easy-to-use blog template.
Share with your clients the in-depth knowledge they want during these uncertain times with this tip sheet.
Show your clients you’re there when and where they need you most with our pre-built social media posts.
Orion’s CIO, Rusty Vanneman, offers recommendations for how investors can navigate our current market.
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Upload any of your examples of successful client communications or helpful best practices that we’ll pass along to advisors.
Take Your Investor Communications to the Next Level
Sign up to be one of the first to access Market*r, Orion’s new turnkey marketing automation platform, that combines hyper-personalized content templates and creative asset design options with best-in-class marketing execution technology, helping you enhance client communications, engage with prospects, and demonstrate the benefits of financial planning, especially during periods of market volatility.