Release Notes: Marketing

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May 2022

New Campaign: Protect, Live, Dream

Based on the new workflow available in Orion Planning, this campaign shows how you use the latest in behavioral finance research to guide clients through the process of bucketing their investments in a way that uses their inherent biases to their advantage.

How to get there: Orion Connect > Marketor > Campaigns
Updated Campaign: Quarterly Market Commentary

The campaign to provide insights into the past quarter’s market performance has been updated to include data from Q1 of 2022. 

How to get there: Orion Connect > Marketor > Campaigns

April 2022

New Campaign: Retiring During Volatile Markets

Preparing for retirement can be a nerve-wracking experience during the best of times. Add in some market volatility and a years-long pandemic, and the stress just mounts. This campaign provides advisors with the messaging to show clients that their financial plan is the best defense against undesirable outcomes as a result of volatility. After all, strong financial plans are not contingent upon good markets. 

How to get there: Orion Connect > Marketor > Retirement Planning Tile

March 2022

New Campaign: How Financial Planners Can Help During Tax Season

Often, clients think of taxes as a list of forms to complete and documents to assemble early in the year for submission by April. In reality, the decisions they make throughout the year are what most affect their tax burden. This campaign teaches clients the value of consulting a financial planner regularly, and the strategic financial decisions a planner can assist with to maximize their tax savings and lower their tax liabilities come April 15.

How to get there: Orion Connect > Marketor > Campaigns

February 2022

New Campaign: Social Security Savvy

Social Security can be confusing. With different ages for eligibility, full retirement, and benefit max out, specific rules about working while receiving benefits, and special situations like divorce or death of a spouse, people can easily make mistakes when it comes to maximizing their benefits. Working with a financial professional will help ensure your clients get the most from their Social Security benefits. Remember, there’s no such thing as too much money, especially when it comes to retirement.

How to get there: Orion Connect > Marketor > Promoting Financial Literacy Tab > Social Security Savvy

December 2021

New Customizable Video: Behavioral Finance

At Orion, we are leading the charge in providing behavioral finance backed tools that help you engage with clients. With the latest customizable video in Marketor, show clients and prospects how this process works by outlining the behavioral finance focused tools your team provides.

How to get there: Orion Connect > Marketor > Asset Library > Videos

October 2021

New Campaign: High Net Worth Investors

High-net worth investors have unique needs that require professional guidance. These campaigns help you target those clients and prospects.

How to get there: Orion Connect > Marketor > Campaign Library
Updated Home Page

The Market*r home page has been updated to provide a more organized view of all available campaigns. Now, campaigns are ordered by eight categories:

  1. Retirement Planning
  2. Estate and Legacy Planning
  3. Additional Planning Topics
  4. Behavioral Finance
  5. Understanding the Markets
  6. Promoting Financial Literacy 
  7. Persona-based Campaigns
  8. Common Client Communications
How to get there: Orion Connect > Marketor

September 2021

New Campaign: Some Things Are Better Together

Help clients keep better track of their investments and goals and realize the value of combining financial tech with personalized advice, by promoting your Client Portal as an easy-to-use platform that brings their financial life together, as part of their relationship with your team.

How to get there: Orion Connect > Marketor > Campaign Library
New Campaign: High Tech, High Touch

Help clients understand how you keep their financial wellness always within reach by pairing personalized service with the latest turnkey technology resources.

How to get there: Orion Connect > Marketor > Campaign Library

August 2021

Video: Client Portal Promotion

Promote your online experience to clients and prospects with this minute-long animated video. Customize it with your brand assets, contact information, and personalized scene selection.

How to get there: Orion Connect > Market*r > Assets > Videos
New Behavioral Finance Campaign: Managing Emotion

Emotions are what make us human. Unfortunately, they can also wreak havoc on financial plans if not managed properly. Show clients how to keep negative emotions in check with this latest addition to the Behavioral Finance series of campaigns.

How to get there: Orion Connect > Market*r > Campaign Library
New Blog Posts

Three new blog posts have been added into the system along with corresponding social posts and emails to help promote each. These blogs include:

  • 10 Key Steps Before Retirement
  • 4% Retiree Withdrawal
  • 6 Basic Tax Planning Techniques
How to get there: Orion Connect > Market*r > Campaign Library

July 2021

New Customizable Video Creator

Now available in the Market*r platform is an all-new custom video creator. With it, your firm can customize professionally produced videos by adding not just your logo, but also custom text, imagery, storyboard decisions.

Two videos are available now, and more will be added as part of the rotation of new content added into the portal monthly:

  • Client Portal Video: Show clients the online experience only your firm provides through your online personal financial management experience. 
  • Retirement Services Overview Video: Show clients and prospects the most important elements of your retirement planning capabilities with this video that outlines the valuable services you provide.

Check out our webinar for more insight into this exciting new tool: https://event.on24.com/wcc/r/3300415/3229D8A9BE90181DA52BD2802AD5E69F

How to get there: Orion Connect > Market*r > Assets > Videos
New Campaign: Generating Referrals

Existing clients are an excellent source of new leads. With this campaign, better leverage your relationships with content directed at earning the oft-coveted referral.

How to get there: Orion Connect > Market*r > Campaign Library
New Campaign: Reaching High-Net-Worth Investors

In the first of a new series of campaigns focused on high net worth investors, you can target young professionals marked for future success with a suite of engaging content. 

How to get there: Orion Connect > Market*r > Campaign Library

May 2021

New Campaign: Behavioral Finance Series - Overcoming Overconfidence

Among the many fallacies investors must overcome, overconfidence is one of the most prevalent – especially during bull markets. This campaign helps illuminate the dangers of investing without the future in mind and shows how your firm can guide clients and prospects in the right direction.

How to get there: Orion Connect > Market*r > Campaign Library
New Campaign: Retirement Series - Just the Beginning

With this retirement-focused campaign, show clients and prospects how, with the right financial planning guidance and investment strategies in place, their retirement can be the start of a new chapter in life.

How to get there: Orion Connect > Market*r > Campaign Library
New Campaign: High Net Worth Series - Get to the Next Level

In the first of a new series of campaigns focused on high net worth investors, you can target young professionals marked for future success with a suite of engaging content.

How to get there: Orion Connect > Market*r > Campaign Library

April 2021

New Seminar in a Box Campaign: Debt Management

In the latest “seminar in a box” campaign, you can encourage investors to create a full debt management plan.

How to get there: Orion Connect > Market*r Icon > Campaigns > Debt Management Seminar
New Additions to Client Communications Every Advisor Needs

As part of an ongoing series, this campaign provides more ready-to-send emails and social posts on a variety of common topics.

How to get there: Orion Connect > Market*r Icon > Campaigns > Client Communications

March 2021

New Campaign: Behavioral Finance Part One

Now available in Market*r is the first part of an ongoing series of campaigns focused on an engaging subject: Behavioral Finance. With this first campaign, help investors develop an understanding of four common yet unconscious behavioral risk factors that could be keeping them from reaching their goals.

How to get there: Orion Connect > Market*r > Campaign Library
New Campaign: New Year, New Goals

If 2020 was a year of challenges, 2021 is the year of possibilities. Inspire your audience to get back to living this year by making a plan to reach the goals they may have put on hold.

How to get there: Orion Connect > Market*r > Campaign Library
Blog Posts

Now available in Market*r are a number of blog posts on some of the most popular financial topics. Personalize and download this pre-written content and deploy to your own blog with ease.

How to get there: Orion Connect > Market*r > Assets > Filter by Blog Posts
Update to Daylight Savings Time

With the change-over to Daylight Savings Time, ensure that your instance of the Market*r platform adjusts accordingly by enabling the Daylight Savings Time check box within the “Language and Time” section.

How to get there: Orion Connect > Market*r > Your Name in the top right > Language and Time > Enable DST
New Look and Feel for Social Post Setup

To make setting up social campaigns more efficient, we have updated the look and feel of the social post setup page. All the same functionality as before is still available only now with a more organized and streamlined interface.

How to get there: Orion Connect > Market*r

2445-OAS-09/23/2020